The future of the web? Apps all the way…

This year will be the first year it is believed, that web access will be carried out on more mobile devices than actually through a PC or laptop. That’s a massive shift in the way we use the web. But don’t think that means we are sticking with browsers and HTML 5 even. What it really means is that more of us are looking towards mobile apps for access…

Take an example, do you from your mobile device use Tesco website for your shopping, or do you use their app. Almost everyone will say the app (if you shop at Tesco via the web that is). So why do we use the app and not the website? Simple, user experience…

Apps User experience

The problem with mobile devices is the screen real estate, they are simply small, even when you use an iPad, the real estate is smaller than a traditional netbook or my 19” wide screen TFT monitor…So seeing everything can be tricky, and it means scrolling around a lot. Secondly is the experience, waiting for pages to load over the web etc etc.

Apps provide a more “desktop” type experience, often loading is done in the background or even core data is stored on the device. So that means performance is greatly improved and we don’t have to pay greater network charges. In addition, apps are designed specifically for the realestate problem, so we get nice smooth experiences which make browsing using a web browser pale in comparison…

What can we learn from this…

What we learn is that, HTML 5 may be the future of websites and even rich internet experiences on the web and to some extent mobile devices, but the future is still on the device itself. Running software via a browser is architecturally inefficient; it’s very restrictive and comes with no end of issues. That’s simply because the web was not designed to deliver applications, rather it was designed to deliver content.

Can we deliver “apps” to the desktop? Yes we can. This is something I am a strong believer in. The web is great for delivering content and communications between the client and a server. If we make the small leap that components of an application are content, then we see that we can deliver desktop apps down to the client via a website, and have them communicate with servers in the cloud over HTTP. This is why I love the Silverlight model, as it’s all there…

Delivering applications this way makes the most of the web architecture and leverages all the benefits of being on the desktop, just as “mobile apps” make the most of being on the device. This is a great way of delivering real applications to business users, either over the web or intranet, running them out of the browser. You have a desktop app, with all the flexibility of a web app. A great solution….

Facebook scenario?

I’m not saying this is where we should all be, but websites such as Facebook would benefit massively from having a desktop app version. Why? Well how many people do you hear actually compliment the Facebook website on its looks, feel and how they use it? I don’t think any, rather I hear constant moaning about its performance, lack of intuitive navigation and, well the list goes on. The only good point is that they can access it over the web. But, how many use Facebook the website on their phone? Hardly any, rather they opt for their devices Facebook app (which delivers a better experience than the website most times). So if you had the choice as an end user, would you  have a rich desktop app for Facebook, rather than having to go to the website? I know I would!

Silverlight and Flash can deliver those capabilities, HTML 5 cannot. I think the future should be HTML 5 for websites, Silverlight and or Flash for desktop “web” apps…

Redefine the way we use the web, to unlock its potential…Web 3.0?

This is something I have been thinking about for a number of years now, but more so recently with a lot of talk of HTML 5. Basically we haven’t really changed the way we use the internet (from a technical point of view) since the web became mainstream shall we say. Sure, we now use it in new ways which we hadn’t dreamed of (habits and the way we communicate with each other), but essentially the web still works the same way it always has. We use the web as content rendered as HTML that is displayed back to us in a web browser. Even if HTML 5 is the magic version and delivers so much more in terms of animation and streaming has it actually changed the way in which we use / the web works for us? No…

Let’s not go back to the good old Mainframe environment…

It seems more and more IT professionals and large organisations see the web as the new mainframe, especially when you start talking “thin client” and “cloud computing” (the cloud could be seen as our mainframe..scary). When you start looking at mainframe environments and then cloud and thin client computing, you see that the basic concepts are very similar. So what do I mean, well, all of the processing happens on a server, the machine you actually use to access it, doesn’t really have to do anything. In a mainframe environment we have dumb terminals, in the new way of thinking (trying not to laugh, sorry) we have a PC that run’s a browser (this could be a very low spec machine), and if all we did is “cloud compute” we perhaps wouldn’t need anything else?

Sure I see benefits, some of which are green, but the negatives are so obvious to see. These are essentially the same problems we have with mainframes and the same problems that lead us to using the “PC” and the “Network” to replace mainframes?

Some thin client issues?

Let me give you an example. Imagine you and I are working as designers, creating 3D computer models of pretty much anything. We may even be responsible for animating these 3D models (think something like toy story, I don’t know why, it just popped in my head). Ok, now imagine you are part of a team of say 20 working on these models, of course you are designing Buzz, someone else Woody etc. Let’s think just how much “processing” power do we need for this – just you and your requirements? The answer, quite a bit, well a lot. Now image having to times that by 20. Oh, and now let’s have that processing carried out in a “thin cloud computing environment” (of course your application is written with the fab HTML 5 which means we can do anything), which at the end of the day needs a hell of a lot of work going on at the server, oh and traffic across our network… Do you see the problems?

Well basically, even with the advances of our hardware, the server will be doing too much and things won’t go well. The system will be going slow, maybe crashing, you as a designer will be going mad with frustration, along with the rest of your team, oh and not to mention you are working to a deadline so the project manager is now going mad. Let’s throw into the mix too, that our team is distributed across the States and the UK, and some of us love using Internet Explorer, some FireFox, some even Chrome…Hmm though in theory the web is great here, it is no match to a good old client desktop, some distributed servers…

Now I know I am focusing here on a situation that doesn’t lend itself to “cloud computing” or “thin clients” but if we believe all the hype of HTML 5, cloud computing why shouldn’t we be thinking this is possible? But, as our hardware advances so does our software (though at a slower rate granted) and we as users (be us general public users or business) expect more and more performance and capabilities. So while some of our user requirements do seem to lean us toward a cloud computing way of working, soon our requirements will no doubt swing back the other way (and wont we be repeating the Mainframe and PC story all over again?)

There is an answer

The answer is pretty simple to be honest and it is something Flash showed us the way to a number of years ago when it first started popping up on the web. The answer is a mixture of the two.

So let’s start evolving how we use the web properly (not just our habits) but how it is used. The web becomes a communications network and in some ways returns to its roots. We can still use it in the way we are used to, as in we find websites and we view them in a web browser, however, those websites that aren’t just presenting us with some information, or basic shopping facilities, websites that are more “applications”, get themselves installed on the client machine. So think MS Office on the web. Why install on the client? So that the user experience is not restricted by the web architecture, nor the browser, and that “processing loads” are removed from the server and distributed back down to the client PC.

Isn’t that what Flash was doing, installed and running on the client, err years ago? Yes, and that’s why Flash has worked so well to now…The problems with Flash are not what it visually looks like, nor its basic architecture (running on the client), the problems are that it doesn’t lend itself to being able to deliver “applications”. So it is great for the web to show animations, and funky banners, slick movies etc but don’t think it will be great at delivering that 3D modelling tool we spoke about earlier…

So let’s go back to our 3D modelling requirement in the designer’s studio. In our new web world we are now working with a RIA that actually runs on the client machine, uses local storage on the machine and uses the web only for bare communications and maybe storage of files that are to be shared. All of a sudden, all of the issues with “thin client” and “cloud computing” and server loads are removed, yet essentially we are still using the web and “cloud computing” to an extent…

So the answer is RIAs that use the client processing power and that do not run in the web browser.

Is this available…

Yes it is. Since Microsoft launched its Silverlight platform (which many see only as a competitor to Flash) it has been working towards this type of scenario, where we can maximise the benefits of the PC and the benefits of the web and cloud computing. Silverlight 3 was the first version to deliver an out of the browser experience and this has been taken further with Silverlight 4, with it being able to run as a trusted application on the client machine. Oh it also runs on Mac’s and PCs and if in the browser, any browser…

Silverlight, though in some ways similar to Flash and even the old Java Applets, is a new way of using the internet, rather than us re-inventing the same way of using the web with more bells and whistles. Like flash and Java applets, Silverlight essentially runs on the client PC. Which means we can utilise its processing power to do our work, it doesn’t need to go back to the server for updates to the UI, business rules or anything like that, and it can be done there on the client machine? However, it is connected and delivered essentially through the web as a communications network, so its data and files can be easily pulled and pushed across the web and stored there. Updates to the software are also delivered through the web, with the user being able to get the latest versions of the software just by using the software itself.

At present this is all still young, but the potential is there to change our web experiences and what we realistically should be using the web for. MS Office could be delivered as nothing but a Silverlight OOB (out of browser) application, allowing us to purchase it online and using it within moments. And it would look and feel just like the version we currently have from a CD (not the slightly less functional web version). Business applications could be delivered through organisations intranets, or their “cloud providers”. Websites that provide “secure” trade or partner areas would essentially have these installed on the client machine. Twitter, Facebook and other types of highly interactive websites would be delivered as RIAs installed on the machine (there is a prototype for Facebook already built and made, which you can download and use at http://www.silverlight.net/content/samples/apps/facebookclient/sfcquickinstall.aspx). You havent used the flexibility of the web at all, if you were on a new machine and wanted to get to facebook, still visit the website where you would get prompted to install the client, which would be a simply and quick install…and away you go, back on facebook.

The future then is…

Re-defining the web as a communications network and moving RIAs out of the web browser and down onto the client. By using the web in this fashion we get a truly distributed environment that has the benefits of the web, but also the benefits of the client machine…