I’ve seen few articles on countries now looking to finally move away from mag-strip debit and credit cards, ditching signatures and opting for EMV chip and pin cards. This is the most recent I’ve read, “Bank of Israel sets deadline for EMV switch”. But what makes me chuckle a little is that EMV is really old hat now, so to start moving to EMV in the next 3 years seems a little out dated already.
In a recent article on Finextra, Bank of Israel sets a deadline for moving from mag-strip to EMV, banks and card schemes have been given 3 and half years to make that switch. In that time, surely many more of us smart phone users will be looking to mobile transactions, so the move seems just like the move from CD to MiniDisc – one with a very short lifespan and rather large investment…(Keep in mind the numbers of smart phone users as opposed to dumb phone users is increasing daily)
Card schemes are big
Yes, most of us have a card and therefore card schemes will be with us for a very, very long time. But moving forward, the role cards play in our lives will only get smaller and smaller. With this in mind, is it worth making the investments to move to EMV? Why not now at this late stage stick with what you have and await a mobile revolution?
If I were the head of a large bank in this situation I obviously would be looking at migrating to EMV because I am being forced to. If I wasn’t being forced to, I think I would be tempted to leave things as they are. After all the switch will not be cheap, it will also involve lots of customer relations with businesses and no doubt (just like in the UK) waves of consumers complaining about using a PIN (though we seem to love Chip and Pin now).
But my main focus I believe would be looking at pure mobile schemes, looking at what’s out there and how my customers will want to access and spend funds via their mobile devices. (Obviously I would be looking at CloudZync’s infrastructure and technology 😉 but maybe I am very biased on this)…
CD to mini-disc to MP3
Currently updating a card scheme, be it to EMV or containing LCD displays in a card, or pairing cards to Bluetooth apps on phones seems, well, very pointless. Many of us believe the physical card will play a smaller role in our future lives, so why keep investing in it? After all, would you as an IT company keep developing and spending money on solutions that had a shelf life of only a few years? Or would you be looking at a longer game plan?
Maybe I’m being harsh on “mini-disc” here, at least Sony were not that aware of the pending doom just a few years down the line with MP3 players (especially the iPod). They were taken by surprise the uptake and demand in MP3 and as such, mini-disc (though a great invention) died a quick death. Here with cards, it seems we have already foreseen their death, and yet we simply ignore it and plough on forward….curious….