The Android debate

When anyone talks about Android there is a lot to be said, be it “Android is the most popular Smartphone OS”, to comments that it’s “the stolen OS”.  Steve Jobs even stated he would “kill Android”. But there is no getting away from the fact that Android is a feature rich OS, that it has now almost 40% of the Smartphone market share (though Smartphone’s don’t even make up 30% of the overall mobile market) and that Google owns it, and now a mobile phone company…

Competition

There are so many Android devices out there now, and from a range of manufacturers, so much so, that getting your hardware noticed is tough. When you walk into a store and see so many phones all running the same OS, how do you set your hardware out to be different (especially to the average mobile punter). Price…Oh dear…

Poor mans iPhone

So many people who have Andoird have it because they couldn’t justify getting an iPhone. I know many people who have opted for Droids because of price, but they really wanted an iPhone. The same applies to the “kids” that have Androids. Essentially many have them because of price, and once they get a little older move over to the iPhone. That must be a worrying trend. However,
is it a surprise? Probably not since Android feels like a cheap clunky copy of iOS in so many ways…

 It’s free, it’s Google

One of the reason Android has been a success is that is been seen as the free OS, allowing many a manufacturer to ship it on their devices, enabling Android devices to be “cheap” and swamp the market. That is essentially how Android has got it’s market share, and there is nothing wrong with that.

But is it really free? In the past couple of months we have seen a number of patent deals being agreed with Microsoft for Manufacturers being allowed to use Android. In addition to that, we have seen Apple halting many Android devices due to patent infringement. These are problems manufacturers can well do without. Ask yourself, as HTC or Samsung, do you really want to spend a lot of time on R&D only to have your devices stopped from getting to market? Do you want to have to pay a third party company license to use software that essentially belongs to another company? No you don’t…

Throw into the mix that Google now owns Motorola and has effectively secured its own hardware for mobile devices. This must be a worry for HTC, Samsung and all those that sell Android devices. Do you really believe that Google will continue to provide updates to their OS to give away to competitors of their own devices? If they do, then that’s crazy business thinking from Google.

 

Nokia?

I have read many a comment in the past day or so that Nokia should have opted for Android, or they should be making Android devices as well as Windows Phone. But that makes no sense from a business point of view. The Android market is all ready crowded, and how does Nokia regain its Smartphone market share by entering a dog fight with pretty much every other manufacturer
out there? Especially when all they can compete on is price and some nerdy hardware specs (maybe some design too). That’s just too tough. Throw into the mix the hassles you can have with Android and the fact that Google now owns Motorola, and Android looks very risky…

Windows Phone makes perfect sense to me. In many ways it is the overlooked OS, and that’s because no one really knows about it (phone nerds do, but who else). Not many have actually seen it advertised or ever even noticed it in stores. So for Nokia, Windows Phone market is easier to enter, and they know they can sell aggressively against the other Windows Phone competition.

The Windows Phone OS is good, very good. Pretty much everyone I have seen play with it, likes it, they find it intuitive, they like the live tiles and they love it’s simply integration with social media.  It provides something very different to Android and iOS, and as such, that means making a Nokia device stand out on a shelf is made that much easier.

Finally, Microsoft want to get involved in the mobile world, and they know Nokia are the biggest mobile brand out there (still), and that Nokia can get Windows Phones into the hands of millions of people, and ensure Nokia and Windows Phone grab market share.  I wouldn’t be surprised to see Nokia grabbing Smartphone market share quite quickly, which I am sure will make other manufacturers look closely at Windows Phone and start investing more in that OS. It is already happening to some extent with HTC and Samsung…

To finish…

Android has shocked us all with how much market share it has grabbed, but should we have been surprised? In many respects it’s a free, clunky version of the iOS that DOES cost manufacturers in terms of licensing etc etc. Now that Google owns Motorola are companies confident that they will be given the same OS to compete with Motorola? How many other instances of Android devices being banned can we expect?

All in all, Android may have shot to popularity, but there are many question marks above it, and it seems many more are being raised as time moves on. Will these question marks deter manufacturers from using Android? I believe they will over time, and I believe that Windows Phone will be there to grab market share – and that at the front of that pack will be a company from Finland, a company we all used to love…A company called Nokia…

Disappointed with the cloud?

A recent eBizQ question has sparked this post, essentially it asked “Why are so many disappointed with the cloud?”, and this question was based on the fact that few organisations have made the move to the cloud, and those that have, many are stating they are disappointed with the results…So why would you be disapoointed? After all, it does what it says on the tin…

 

Cloud variants

A big problem is what do people mean when they say the “cloud”? If we take a look at the big players here, Amazon, Microsoft and Google, we see 3 different interpretations. Amazon deliver IaaS, which is Infrastructure as a Service. So essentially they deliver you an infrastructure for you to leverage as you please. This is very different to Microsoft’s Azure take on things, in which Azure delivers PaaS – Platform as a Service. Think of IaaS as your physical servers, all connected with nothing on them, and think of PaaS as physical servers, but running the server OS. Essentially Azure is the operating
system for the “cloud”.

Unfortunately, “cloud” is a very broad and “loose” description, so organisations must understand what type of “cloud” they are leveraging or buying into.

 

Expectations…

First off, let’s remember that the “Cloud” isn’t a solution, it’s just another platform. As a company you didn’t purchase Microsoft Windows Sever and expect it to solve all your IT needs did you? The “cloud” is a platform, nothing more, and yet as a platform it has capabilities that just aren’t available anywhere else.

Convenience, or something more?

Some argue that Cloud can be seen as IT convenience, which is true to an extent. If you view the cloud as nothing more than convenience, then you will no doubt also argue that the cloud makes far more sense to small organisations, as opposed to mature companies that have invested heavily in data centres – effectively providing them with cloud like capabilities. In many cases this is
very true, I myself have written posts illustrating reasons why the “cloud” is not applicable to some companies or IT solutions. Yet, “cloud” is more than just convenience, it’s about scalability, availability, reduced administration and reduced IT overheads. If you are a mature organisation, then no doubt your data centre will be specified to meet your maximum demands placed on it, as it
has to. For most of the time this means you have a lot of “spare capacity” and in effect, are wasting money. With the “cloud” and especially PaaS, you only pay for what capacity you need at that time. So you can quickly scale to meet demand peeks, but when you have little demand, your costs decrease as you lose that spare capacity.

We also have to look at capabilities here, using “cloud” based solutions we have a real option for continuous connected availability across a range of devices. We can share “state” between devices etc which makes it far easier to jump right back into work, where I was, even when I swap from my work PC to my work tablet or laptop at home, heck even to my Phone.

 

Security

This is a big issue, and unfortunately many security concerns are simply invalid. The cloud doesn’t mean open access to all! However, in some cases, compliance and regulatory demands mean you cannot jump to certain cloud providers or solutions. For example, for compliance you may well need to keep your data stored in your geographic location, so you can’t have it physically residing in the US when your company and the owners of the data are in the UK. That will include your data back too. So, you need to be aware just what your cloud provider is doing with your data / files, and make
sure they can meet your compliance needs.

 

Cloud based solutions

The big problem why organisations are disappointed with the “cloud” is the actual applications, their capabilities and user experiences. To be blunt, most cloud based “apps” pale when compared to traditional desktop based applications. Why is that? Well it’s mainly down to implementation of the software application, nothing really to do with the “cloud” as a platform.

Most “cloud” solutions are fully in the cloud, so essentially you access them through a browser. This is a massive problem and hindrance, and for business, web applications just don’t meet the needs. I don’t care what anyone says; running software in a browser is ok for only a handful of solutions – not for everything. Some of the problems with web based applications are listed below, and these are real problems and cause for disappointment with cloud based solutions at the moment:

1. Integration – how do you integrate multiple solutions? How do you integrate a cloud solution with standard desktop bound solution?
2. Customisation – do you really have an option to have your software customised to your needs? Again probably not, as the solution is there for “all – in the cloud”, not just you
3. Cross platform – HTML 5 is what keeps getting mentioned, but the issues still remain about how it performs within different browsers. In addition, think a bit wider. Does HTML based apps really deliver what you want cross platform? Think “cross devices”, how can you get the best user experience across multiple devices and their operating systems. Think PC, Mac, Windows Phone, iPhone, Android, Tablets, Laptops, XP, Win 7 etc
4. Asynchronous – many web based apps aren’t really Asynchronous, which means your user experience can suffer, especially when you are making round trips to the cloud and back (same problem applies to basic websites that are implemented poorly)
5. Data Extract – what is available, does it meet your needs, and whats the user experience here
6. Synchronisation – Can you synchronise between devices and return to your application in the same state?
7. Backup – what backups and formats can you get?
8. Application upgrades – will you be charged for upgrades?
9. Service Level Agreements – just what agreements can you get in place?

 

Improving the cloud experience…

So I have spent some time highlighting why organisation may well feel disappointed with the “cloud”, but now I want to point out how cloud providers and more importantly, software vendors, can replace disappointment with real excitement…

First off, your “Cloud” provider, you need to choose carefully, make sure you understand what they are providing (IaaS, PaaS, SaaS capabilities) and then understand what they do to meet you compliance needs. Take into consideration what you want to deliver via the “Cloud” – does your desired solution even work in the cloud or on a particular cloud platform?

I personally recommend the Microsoft Azure platform, simply because it delivers far more than just typical PaaS, it delivers brilliant development tools, application capabilities and synchronisation capabilities (it is also tied in pretty tightly with the up-coming releases of Windows 8 and Windows Server 8 – keep that in mind).

Windows 8 leverages Cloud capabilities heavily (Microsoft's Azure)

Secondly, and most importantly, choose “cloud” solutions that leverage your devices – so that’s your actual PC, Mac, Phone etc…The big change is how we use the “cloud”, moving away from a single UI within the browser to an actual “application” solves so so sooooo many of the issues highlighted. So what do I mean?

Cloud based applications need not run in the “cloud”, they need only be distributed or leverage cloud services, data and content. So the application is installed and runs on the device, accessing cloud services, data and content. When we move to this model, you see how usability, experience, and capabilities all drastically increase. So:

1. Integration – This is made a lot easier, real application integration can take place, be that using cloud services in another application, or actually sharing data on your device between applications (this can be taken further with Windows 8 and the use of contracts and charms)
2. Customisation – Customising applications for a client is made a lot simpler, it becomes something that is in essence, not that different to customisation of typical desktop in house applications today
3. Cross platform – well the iPhone has shown us that using platform specific technologies deliver the best user experience. Would you rather use the iPhone app for that, or trundle off to the website. You will use the app. So this is no different, deliver “Apps” for the desired platforms and HTML 5 for platforms where you will not support apps. (Remember, that you are not maintaining multiple versions of solution code, rather multiple front ends, nothing more)
4. Asynchronous – Running typical applications allows developers to really use asynchronous capabilities within their solutions, improving performance and the user experience, not to mention
   dodging the browser time out issues
5. Synchronisation – with apps you can leverage the cloud to then store your synchronisation data, which makes it possible to synchronise your applications across all your devices in real time
6. Upgrades – these are made easier, even for customers who run highly customised applications

 

Quick finish…

Essentially, disappointment in the “cloud” is actually disappointment caused by “cloud” expectations being wrong, choosing the wrong cloud provider, or using cloud solutions that are limited, limited because they are stuck in a browser…With time, we will see greater understanding of what cloud providers actually provide, greater understanding of IaaS vs PaaS and we will see software providers delivering “apps” as opposed to just browser based solutions.

See the cloud as a platform, nothing more, and choose solutions based on their capabilities for meeting your business requirements. Good cloud based solutions, that leverage apps, will not only meet your expectations, but will offer you more features, more functions, less administration and ultimately run at a cheaper cost for you…