I have just been going through some of my “Friday” reading, and cam across a couple of articles that look at the May AIIM report called, “State of the ECM Industry 2010”. For a look at one of the articles, visit http://www.formtek.com/blog/?p=1331 and read Dick Weisinger quick review of the AIIM report.
Reading this got me thinking a lot more about the actual state of ECM and the businesses that use it, or who should be adopting it.
Drivers behind implementing ECM
There are numerous business drivers for ECM, and I have posted about savings and business drivers on this subject a number of times ( I have a series of posts on True ECM Savings which highlight many business drivers). But what were the “highlights” from the AIIM report.
Apparently the biggest reason to adopt ECM is to optimise business processes, which for me shows the link between ECM and BPM growing stronger and stronger. I no longer see ECM as separate to BPM, rather see the two as a single entity. It is also worth noting that this business driver was with a ratio of 2:1 when compared to compliance…Which is interesting and I believe shows the state of the economy and its impact on business thinking and drivers for investment…
Compliance came in as the second biggest driver for adopting ECM, and this is no surprise. Litigation, regulatory demands, financial reporting, audits and of course fines for non compliance means businesses have to take control of their content in a big way, and the only real way of doing this is by implementing good ECM and BPM practices.
Backing up these two main reasons as that 60% of new adopters cite “Content Chaos” as a business driver in its own right. This is in some ways a pre-cursor to driving for greater efficiency, but does highlight just how problematic varying forms of content can cause businesses, especially as they grow.
Finally, 37% cite “Green IT” benefits of ECM as a driver. Again this shows the state of the economy, not just thinking of the green benefits in the longer term, but how being “Green” can actual make real monetary savings across any organisation.
The Sharepoint factor
Microsoft Sharepoint gets its own special mention in the report, mainly because it is the new mover so too speak in ECM, though I don’t see this as a pure ECM solution, simply because it lacks so many ECM type functions (again this is something I have posted about in the past). However, it does show that sharepoint has reduced the barriers to entry for ECM, especially at a departmental level. Apparently 32% of companies have implemented Sharepoint in some way. It is also worth noting that only 11% of these though use SharePoint exclusively as their only ECM solution, probably due to its short comings as an outright ECM platform…
Cloud computing and SaaS
Now this is an interesting area, especially when looking at the barriers to entry into ECM and why SharePoint has seen such massive growth at the departmental level. SaaS really does provide even fewer restrictions to organisations wishing to use ECM, especially at the departmental level. So does this mean with the trend of SaaS that we will see SharePoint face stiff competition at the departmental level of implementations? My own feeling is yes….I have myself already been in talks with organisations that are looking for quick SaaS based solutions, rather than opting for SharePoint.
Apparently in the next 18months the number of companies using SaaS for Document Management (DM) will double to 12% and the number for Records management triple to 6%. I am a little more sceptical about this, especially with Compliance being the second biggest driver for adopting ECM. There are many issues with SaaS, cloud computing and compliance which means for many uses of ECM, SaaS and the cloud will face many issues….However, if you think of smaller uses of ECM at the departmental level, then yes, I can see a massive growth in the use of SaaS for some ECM type functions. Please note some…..
SaaS provides a real quick implementation of areas of ECM. However, it is very restrictive, not just by potential compliancy issues, but also by application integration barriers. If the biggest driver for ECM is business optimisation of processes, then these businesses will be looking to integrate their ECM platform with many other applications within the organisation. Doing this means, you won’t be looking to Cloud Computing or SaaS, as this really does and will limit the potential of integration and therefore the effects ECM can have on business process optimisation. So when looking at the figures in the AIIM report, you have to think of ECM in different ways, with various requirements and regulations….
This is a surprise to me, with more organisations looking to open source based solutions. I myself am not a lover of open source solutions, I have always argued that they can never deliver the real security needed for business, and I stand by this. In addition, their cost savings are never as great as initially thought, and there are real concerns with ongoing maintenance and product road-maps. Apparently though, this won’t stop 9% of organisations using open source solution by 2012 (I am not so sure…)
The enterprise 2.0 and Social Media
Though organisations want to be seen as “Enterprise 2.0” many don’t know what this is, or have any idea how to actually go about implementing this lovely idea. Social Media technologies, well their use, is on the up within businesses, you need only look at how many organisations use Twitter and blogging tools on the web. These are key tools to an organisations marketing, communications and PR, however for many they are overlooked as actual organisational content, which is wrong.
29% of respondents view enterprise 2.0 as signification to their organisations business goals, looking at such things as knowledge sharing, collaboration and coordination, making ECM a core technology for them. However, there is a down side to Social media, and that is the negative impact it can have on productivity, with, unfortunately, many employees wasting more time on these websites than actually doing work. The only surprise knowing this, is that only 45% of companies bar access to Facebook, Twitter, You Tube and instant messaging.
A good illustration of the lack of understanding that social media interaction is still organisational content, is that 80% of companies that use Twitter and blogs, do not archive the data, nor have real access to the data from their internal systems (ECM or others).
All in all the industry looks set to grow, and there are many newish areas in which ECM can bring new benefits to organisations, social media being the most obvious. However, there are areas where things don’t add up in the AIIM report, the growth of SaaS compared to the quest for full compliance being just one area. In addition, I haven’t read anything about mobile based ECM and the need to access repositories and content across multiple devices, something I feel will become increasingly important in the next 24 months, perhaps more so than SaaS…
No matter what, the next 24 months will be interesting within the ECM market, with lots of new drivers and solutions bubbling to the surface I am sure…